We see you. This is because hashtags are big on Instagram, very big. With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. Working with a platform means you can avoid much of the outreach needed to connect with brands on Instagram. How to launch a beauty brand for $1.5 million By Lauren Indvik 7 March 2019 Although e-commerce and social media have lowered the barrier to entry, launching a beauty brand costs "at least $1.5 million in capital", says Julie Fredrickson, CEO and co-founder of Stowaway Cosmetics. We know it’s new but (and this is especially important if you are trying to reboot) people will not stay on the feed unless it captivates them immediately. This is a bit of a doozy. The platform loves it, the community adores them and uses hashtags at almost every available opportunity. Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! However, there are many different routes brands can take in creating that community. They will also appreciate a consistent voice, especially so, if you have a number of contributors. Instagram is useful for brands. If you’re sitting there with an email list that you approach with content quite often, use that to link to your Instagram too. You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. 5. 2. Try to make your imagery on Instagram kind of uniform (as much as possible) in colour. Do this first 2. 33k Likes, 41 Comments - Renee Paquette (@reneepaquette) on Instagram: “Woohoo!! Deciding on what you post should be 100% based on your strategic goals and your target audience. Create a Clear Profile. 7 Tips to Launch Your Business on Instagram 1. How To Successfully Launch A Brand Try a free LocoWise account, for fourteen days. And unless you want to invest several hours a day into a daily YouTube vlog, Instagram is the best and easiest way to accomplish this. On Instagram and Pinterest, you can convert regular profiles into business profiles to access features like analytics (see how on Instagram here, ... You want to do fairly extensive hashtag research, as this will go a long way in helping you launch your brand on social media by increasing its visibility significantly. Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. When you’re posting on Instagram, you don’t need to have boring posts that have monotone information. Are you looking to increase your visibility on Instagram? Corner it as soon as possible with a hashtag and you will have something that will help drive even more people to your account, as long as you’ve mastered hashtags, that is. Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Make the planning process even more efficient by using our Preppr app, where you can draft and schedule in advance. Stories represent a clear priority for Instagram right now. So, as soon as your account is opened, have at least 9 posts ready to go; this will entirely fill their screen’s when they get on your profile. Again, it’s about building consistency and it will keep people returning. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. When users open your profile, you want them to immediately be intrigued by what they see and clearly able to tell what your account is about. But if there is nothing worth coming back for, you’re going to lose out. You can even preview how your feed would look like with a particular post prior to posting it. Social Performance Measurement For Agencies. If they are targeting the same people as you are, then you can already see how people react to them and get some ideas. By knowing when they are around you should then be able to schedule your very best Instagram content and launch activity to this time. INSIDER TIP: Take a page from Glossier’s book. But if we are “just” linking, a landing page with a form and an incentive (like an extra, free download or something) will work just perfect. Besides a branded one like this, you should also think up campaign specific hashtags when the time comes for promotions where you want to generate a lot of buzz and user-generated content. I have 5 years of experience working for the biggest fashion brands in Europe and have always loved discovering other countries. Mindlessly posting without a set plan in place could very well be detrimental to creating a beautiful feed, something that’s super important to have in place if you want your account to grow! If they want garish and fun, drag that feeling out with every image. Jump on your metrics to see when your followers on your other platforms are most likely to be awake and at least three coffees deep. This will appeal more to the highly visual users of today and prompt more people to follow you and engage. Lifestyle content, user-generated posts, pictures of the clothing or food you produce, etc. This means using the same editing style or filters and using an established color palette for instance. Building a brand means generating unique and interesting content. 10 Steps to Launch Your Brand on Instagram – Part 1 1. Allowing you to take the relationship from ”just casual” to “a paying client”. For example, if you sell bikes, and your brand name is ‘Bikes and Tyres’, you could come up with an account name that is simply ‘Bikes And Tyres’. It gives your company the opportunity to explore new markets. Long story short: go for it. The benefits of creating a hashtag are twofold. That's apart of your brand. Image via Glossier. Make the planning process even more efficient by using. People will start returning and tagging if they feel you have a genuine voice, and you’re putting the effort in. Instagram is particularly powerful for growing and scaling your personal brand. If you identify the kinds of visuals you are going to post, and what should be present in all your images, this will help you to ensure your marketing messages are all aligned and your, So, as soon as your account is opened, have at least 9 posts ready to go; this will entirely fill their screen’s when they get on your profile. When it comes to any brand you must keep things simple as to not confuse your followers/customers. Whether you choose to mimic the language of your audience or already have an established tone or personality you want to portray, you just need to ensure to maintain this voice in all your posts. For easy access, invent a branded hashtag for your product. You can even preview how your feed would look like with a particular post prior to posting it. A very necessary element of your strategy! Whether you’re a new business trying to dip their feet in the market or an established brand trying to adapt to the market full of digital natives, one thing is certain: you need to launch your brand on Instagram. Use hashtags. Use the hashtag on your Instagram posts (and other social media), Power Point presentations, flyers, ads, and packaging to get people accustomed to seeing it and using it to tag their posts about your product or service. Copyright (c) 2020 Preppr ltd All Rights Reserved, Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. And a good one too. Adding hashtags to your posts will help them to get discovered and give new people the opportunity to stumble upon your brand. Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Having your objectives established and being aware of what kind of people you’re hoping to reach with your Instagram account will make it very easy for you to know what personality to go for in your posts and what subject matter you will portray. Fact #2: We also know that a third of Instagram users have bought an item of clothing they saw on the social network. If a user follows you because they love the sarcastic, punny voice you take on, only for you to switch it up randomly to a very academic and professional tone, they’re going to be confused. 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